SFMC Brand Guide

As Searcy First Methodist Church went through a period of change, its visual identity became inconsistent and diluted. This project focused on restoring clarity by organizing and defining how the brand should be used. Supporting logos for internal ministries were developed, existing program identities were refined, and all elements were brought into alignment within a cohesive system. The final brand guide reinforces the church’s established identity, providing clear standards for logo usage, visual consistency, and unified communication moving forward.